MOME - Moholy Nagy Művészeti Egyetem



Dieter Rams Received the Moholy-Nagy Award

 DSC0301On the 23rd of November Gábor Kopek, rector of the Moholy-Nagy University of Art and Design Budapest presented the Moholy-Nagy Award to Dieter Rams German architect and designer. Regarded as one of the most influential industrial designers of our time, Rams gained worldwide fame as the leading designer of Braun, while many of his functionalist everyday objects have by now achieved iconic status. His advocacy for the "Less and More" approach is of significant importance in contemporary culture. Laudatio for Dieter Rams at the award-ceremony was given by Ernő Rubik, Kossuth Award winning architect and designer and Balázs Lenkei, designer.

According to the advisory board of the Moholy-Nagy Award, the theoretical work of Dieter Rams created a univocal background to his design activity, the result of which has made him one of the most outstanding contemporary designers. His ouvre can set the course for the integrative designer approach that is part of the educational principles of MOME.

About Dieter Rams

Studying architecture and interior design at Werkkunstschule Wiesbadenen, upon graduation Rams joined the architect office of Otto Apel, then continued his career at Braun in 1955. Acting as the company's lead designer between 1961 and 1995, his holistic approach ushered in designing domestic electronic products fundamentally changed the relationship between design and the consumer for good. In the course of his leadership, over 500 products were created in the workshop of Braun's design lab, many of which has achieved iconic status. Rams and Braun still represent what is considered the typical German design, in which clarity, thoroughness, meaningfulness are of primary importance. At the same time, he worked together with Vitsœ & Zapf (later British Vitsœ) and created the 606 Universal Shelving System that is still being produced.

The designs of Dieter Rams starting from coffee machines, through calculators and radios, to audio/visual equipments and office products can be found in the collection of numerous leading museums around the world. In addition to his work as a designer, Rams' contribution to design theory has also played a significant influence on contemporary culture. Probably his most often reprised presence in the object culture of our time is his significant influence on Jonathan Ive, Apple's senior vice president of industrial design. Referring to that in the documentary film Objectified, Rams said that Apple is the only company designing products according to his principles.

Dieter Rams's Ten Principles of "Good Design"

1. Good Design Is Innovative.

2. Good Design Makes a Product Useful.

3. Good Design Is Aesthetic.

4. Good Design Makes A Product Understandable.

5. Good Design Is Unobtrusive.

6. Good Design Is Honest.

7. Good Design Is Long-lasting.

8. Good Design Is Thorough Down to the Last Detail.

9. Good Design Is Environmentally Friendly.

10. Good Design Is as Little Design as Possible.

The Moholy-Nagy Award

Founded in 2006 by the Moholy-Nagy University of Art and Design Budapest, the award is presented to personalities whose life and creative work strongly relates to the university and the values it represents. The award has been received by – among others – the most outstanding figures of their field, like Hattula Moholy-Nagy, Stefan Lengyel, Ernő Rubik, Hannes Böhringer and Tibor Kálmán (posthumous).

With the award designed by Peter Vladimir, the university aims at drawing attention to creativity, to the creative industry, as well as to the importance of intellectual and economic innovation, thus committing itself to the universal values of integrated thinking and visual culture, and their innovative use.