Moholy-Nagy University of Art and Design
Mobility Design Lab
MOME MOBILITY DESIGN LAB OPENED BY THE CHIEF DESIGN OFFICER OF MERCEDES
MOME Mobility Design Lab, one of the region’s most cutting-edge vehicle design workshops, has opened in Budapest at the Moholy-Nagy University of Art and Design, enabling students to work with the most innovative technologies.
The studio, dedicated to the university’s reinvented Vehicle Design Programme, was inaugurated by Chief Design Officer of Mercedes-Benz Gorden Wagener together with President of the MOME Foundation Gergely Böszörményi-Nagy on 1 July. The opening ceremony marked the 20th anniversary of the collaboration between the Moholy-Nagy University of Art and Design and Mercedes-Benz, celebrated by a series of grand events by the university. The just-opened Mobility Design Lab will be engaged in researching the future of mobility, with students designing drones, ships, motorbikes, and other means of transportation in addition to cars, as well as the related user experience.
The opening of the new workshop represents a major milestone in training and improving the competitiveness of prospective vehicle designers of the region. University students can now create visualisations of their designs using state-of-the-art high-tech tools in addition to conventional clay modelling. Augmented reality (AR) and virtual reality (VR) technologies and graphic tablets offer students an opportunity to provide a cutting-edge visual presentation of their concepts and developments, just like at the design department of a leading automotive brand.