Rubik 50

The Rubik's cube is more than a puzzle: the Hungarian invention is also an iconic cultural object. The project consists of a 4-second animated short celebrating the 50th anniversary of the Rubik's Cube, showcasing the creativity and playfulness in mathematics that the cube itself is a symbol of. The animation depicts a process of morphing elements related to the magic cube, its development and evolution during which a mathematical equation describing the number of possible ways to solve the cube, with a flow of coloured shapes the 3 × 3 × 3 centimetre cube is created.