The White Cube Theory and the power of the artwork inside and outside of the museum

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Starting from the following main hypothesis and empirical question:

”Things become art in a space”, according to Brian O’Doherty. Does a gallery space/museum have the power to glorify artwork in comparison to an outside exhibition space?

We have tried to find out what is the role of museums, especially in the context of contemporary art. In what way is the white cube a tool of legitimization of any artistic production? What power or aura surrounds the pieces that are inside the white cube? And why not those outside? We have tried to find out more about the paradigm shift we have gone through in terms of the limits and patterns of representation and exhibitions.

This project is framed in the subject: ''Narrative approach of exhibitions'', lead by Illés Anikó.

Read full paper here