He is a Red-dot award-winning designer and former MOME student. In addition to teaching, he has his own market-design business. During his studies he gained experience in the Mercedes-Benz and EvoBus design studios. Later, he designed complex systems (design-ux-ui) as part of a team at a transport management company. He is currently working on complex, strategy-driven development projects at the Ustory studio complex.

"Outstanding design arises from a value-based strategy with no frills."