The aim of the career day was to create space for connection and inspiration between current students, alumni, and corporate partners. For the Business Community, this event is one of the most important touchpoints of the year, bringing together student talent, alumni experience, and real-world corporate practice. This threefold perspective also underpins the Partner Programme itself, built around real projects, meaningful relationships, and collaborations designed for the long term. 

The panel discussion On the Line Between Design and Business, held as part of the open day, drew on the experiences of the Peugeot × MOME Allure project. Guests at the roundtable – photographer Hanna Rédling, curator Éva Szombat, and Marketing Director at Peugeot Zoltán Mocsai – shared first-hand insights into what collaboration looks like when creative autonomy and brand considerations are both fully present at the same time. 

As part of the Allure project, emerging MOME artists were invited to reinterpret the idea of allure through a joint photography competition. Inspired by Peugeot’s international YellowKorner photography initiative, the brand partnered with the MOME Photography programme and invited a number of MOME-affiliated photographers to develop bold, unconventional visual concepts presenting the new model. In addition to supporting photography as an art form, the brand aimed to showcase the new model in an extraordinary way. While Peugeot has a history of working with artists, this Hungarian project adaptation marked marked a shift – instead of collaborating with a photo agency, Peugeot chose to work with an art and design university, MOME. Created through diverse technical and aesthetic approaches, the selected images were later displayed in a public exhibition, transporting viewers into worlds blurring the lines between reality and imagination. 

The works of the four internationally recognised photographers – Franciska Legát, Hanna Rédling, Ágnes Tar, and Balázs Máté – were selected by a professional jury. In addition to Éva Szombat, the jury included head of the MA programme and associate professor Gábor Arion Kudász, university professor Ábel Szalontai, photographer Zoltán Tombor, Peugeot brand manager Zsófia Bálint, and communications expert and mentor Gabriella Liptay. 

While the brand gained fresh perspectives, the participating creatives worked within the framework of a real market brief, responding to concrete expectations, deadlines, and decision-making processes. Coordinated by the MOME Technology Transfer Centre , the project resulted in a collaboration that can serve as a model for future partnerships – grounded in learning through practice, shared responsibility, and clearly defined roles at the intersection of education and the creative industries. 

The discussion highlighted that creativity and business thinking are not opposing forces, but can actively inform and strengthen one another. From Peugeot’s side, the project led to greater openness towards working across different creative disciplines, while at MOME it reinforced the need for assignments that reflect real market conditions. Students experienced how professional collaborations are structured and managed in real-world settings, and alumni were able to reflect on how similar dynamics have shaped their own career paths. 

The career day also outlined the opportunities available to students and alumni through the Partner Programme, including open calls, joint projects, corporate partnerships, and professional mentoring. The aim is not merely to offer visibility, but to enable meaningful involvement – allowing MOME creatives to engage directly with the realities of the creative industries through applied work and sustained collaborations. 

Overall, the programme points towards a more integrated approach, where ideas are not only developed as concepts but become part of campaigns, workflows, and production processes. This is the direction the Business Community continues to build on: creating situations where creative practice meets real demand. The Partner Programme is open to Hungarian and international companies alike, and new partners and interested organisations are welcome to join. Further details are available on the website, and initial contact can also be made through this platform.