Title of the thesis: Actionable customer understanding. The challenges of non-designers to implement design driven  customer-centricity in the daily practice of value proposition design 
 
Supervisors: University professor Márton Szentpéteri PhD and associate professor Dániel Barcza DLA habil. 
 
Field: Art Theory PhD 
 
Chair of the defence committee: 
University professor Petra Aczél PhD, MOME 

Members of the defence committee: 
Associate professor Balázs Püspök DLA habil., MOME and university professor Andrea Dúll DSc, Institute of People–Environment Transaction, ELTE  

Opponents: 
Associate professor Zoltán Pogátsa PhD habil, University of Sopron 
Associate professor, Gábor Hamp PHD, Department of Sociology and Communication, BME