Shaping the future of mobility in Budapest

Date: 2022.11.22
The success story of Moholy-Nagy University of Art and Design of Budapest and Mercedes-Benz began twenty years ago. To mark the occasion, we interviewed Robert Lešnik, Head of Exterior Design at Mercedes-Benz.

The world-famous German automotive company and the Hungarian university celebrated 20 years of cooperation with a groundbreaking exhibition, SHIFT: Exhibition in two realities. It took place from 27 to 30 October 2022 and offered visitors a truly phygital experience. Walking through MOME’s emblematic spaces and gardens, visitors could not only explore the works of alumni in the form of posters, 3D-printed models, and animations but also digitally observe the individual design concepts through augmented reality. Thus, concept vehicles such as an SUV helping colonists in future Mars mission, or one racing through forest fires caused by climate change could be projected into the garden of the MOME campus, just as well as a virtual replica of a self-driving sports car, or a zero-emission luxury cruiser. This was followed by a brief visit to the Mobility Design Lab, the university’s vehicle design studio. As a closing moment of the exhibition, Robert Lešnik presented the all-electric Mercedes-AMG EQE model and the unique Vision AMG show car, which was brought to the MOME Campus straight from Stuttgart.

We asked the Head of Exterior Design at Mercedes-Benz about the joint program of MOME and Mercedes-Benz, the impact of digitalization on the automotive industry, and the future of mobility. Interview.

Continue to the article on Hype&Hyper… 

More news

Ismét elindult a Nemzeti Tehetség Központ és a Design Terminal START ösztöndíjprogramja, melyre olyan 18-35 év közötti fiatalok jelentkezését várták, akik ötletes megoldásokkal szeretnék segíteni a magyar társadalmat, és ebből sikeres vállalkozást is építenének.

What will life be like in 2043? Artificial intelligence, environmental changes, new means of transportation and life forms... What will the future bring? How do tweens today imagine the world to be 20 years from now? These are the questions that the creative JUMP INTO THE FUTURE! competition seeks answers to in 2023 as well, encouraging teenagers from Hungary and the other side of the border to share their ideas about the future. From 27 January, the idea competition of Moholy-Nagy University of Art and Design (MOME) is open for applications.

164 years of heritage - 9 designers - 9 traditional desserts - 9 contemporary concepts
Member of the European
Network of
Innovative
Higher Education Institutions
9 Zugligeti St,
Budapest, 1121