Economy

We provide practice-oriented business insights over three semesters. How to start and run a business? What are the tools of effective marketing? We improve leadership skills and help prepare for strategy development and financial planning. There is a strong focus on project management – coordinating the work of various participants while exercising time and conflict management. External lecturers cover legal studies. Brand building, market research, and pricing exercises are often done in small groups, together with an external mentor or alumni from the programme.