Market and Products

Understand and leverage opportunities. With the help of this module, students will master commercial digital product design. The goal is to familiarise them with current market demands, trends, typical jobs and projects, as well as to build up their resilience by uncovering the underlying and consistent dynamics of everyday business and design politics. The knowledge gained here helps them secure better jobs and strengthens overall preparedness and communication skills. In addition, students learn about Computational Design and explore user cases of emergent technologies (e.g. XR, AI, Web3, IoT). They also continue to practice information architecture design, interface design, detailed design of interactions, digital prototyping, and testing.