Borbála graduated from the Budapest University of Technology and Economics with a BA in product management. Her thesis focused on a Hungarian designer brand’s product and user experience. While studying for her MA in Art and Design Management at MOME, she was involved in several projects in the creative industry, including working for a creative agency, a gallery, a Hungarian fashion brand and a start-up. Her diploma project explored sustainable brand management with a focus on Hungarian fashion brands, and leather accessories in particular. Most of her work experience is related to social or environmental sustainability, which is why she joined the research team of the Social Design Hub at the Innovation Centre, initially as an intern and then, after obtaining her master’s degree, as a full-time research assistant.