Moholy-Nagy University of Art and Design
itthon.
Project overview
Student name
Bálint Szalai
Mentor
Programme
Degree level
Department
Year of project
2020
We can initiate positive changes in a community by amplifying the local values with the help of design.
My masterwork is a homeware collection and an associated brand concept relying on the craft traditions of my hometown, which seeks to broaden the opportunities for the craftsmen who live there.
The enterprise that is built on local resources could give job to workshops with great capabilities. The pieces I designed form a jointly created product range, but also bear the handprints of the manufacturers. It includes a webshop through which their products can reach more customers than before.