Moholy-Nagy University of Art and Design

Practical Application of Design Thinking in the Customer-Focused Transformation of Enterprise Innovation

Doctoral dissertation
2020 KDP competition
Project overview
Student name
Tímea Mónika Tóth
Year of project
2020
In 2023, the first recipient of the MOME KDP scholarship successfully defended their doctoral dissertation on their research topic. The chair of the doctoral defence committee was university professor Dr. Petra Aczél, and its members included university professor at ELTE's Institute of People-Environment Transaction Andrea Dúll DSc and university professor at the MOME Design Institute Balázs Püspök DLA.

The opponents were associate professor Zoltán Pogátsa PhD habil, University of Sopron and associate professor Gábor Hamp PhD, Department of Sociology and Communication, BME.
In his evaluation, Gábor Hamp underlined that “The dissertation undertakes to examine the usability of design thinking practice in non-design environments and to formulate the experiences gained in the most general terms.  This work is justified by a general methodological question: the extensibility of the method as well as practical considerations: its introduction into the Hungarian business environment.  In the second major chapter of her dissertation, Tímea Tóth thoroughly explores the problem of adaptability and provides a very comprehensive overview (chapter 3) of the methodology history of design thinking and its criticisms.  The dissertatorused the acquired data and experiences skillfully and sensitively. 

The research conducted is more exploratory in this sense, and the dissertator adeptly describes this case study-like work as an exploration framed by grounded theory.  Therefore, it is not particularly relevant to emphasise that we do not get a deductive logical deduction, but rather an interpretation of feedback related to the application of novel practices, generalisations, and the limitations of the possibilities of these generalisations. I would like to emphasize the latter point, as it is very common for researchers to lose sight of the possible limiting factors of the generalisation of their claims. However, the dissertator meaningfully reflects on these in her work and makes them explicit; she incoporate the lessons learned from them into the research work.”

Corporate expert: Noémi Herczeg
Partner: Mito Next Zrt.

Doctoral dissertation

Name of document
Tímea Mónika Tóth: Actionable Customer Understanding (in Hungarian)
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