Moholy-Nagy University of Art and Design
Use of Design in Business - Research
Project overview
Year of project
2022
We were the first in the region to examine the role of design in the operation of companies.
Close to a hundred business leaders visited our university recently to attend the presentation of MOME Innovation Center’s publication on their new design research. To discover how design-driven Hungarian companies are, Moholy-Nagy University of Art and Design Innovation Center ran a survey.
We asked more than 100 local business leaders how they apply design methods in their company operations and their overall perception of the role of design in business. We present the key take-aways of the study in the report Use of Design in Business, available to download for free.
Download the research: https://designsurvey.mome.hu
Organising partners: Budapest Business Journal, Menedzserek Országos Szövetsége
