Science communication at MOME
Through compelling visual structures, well-crafted narratives, new formats, and innovative data visualisations and infographics, design brings audiences closer to the world of science. It shapes not only how results are presented, but also builds bridges between researchers and society, fostering understanding, strengthening public trust in science, encouraging dialogue, and keeping curiosity alive.
At MOME, we combine a design mindset with expertise in emerging technologies to support our researchers, educators, and the wider academic community in enhancing the visibility and impact of their work.
This page showcases the outcomes of our science communication efforts across the university, from data visualisation and data storytelling to the presentation of research areas and workshops on navigating social media.
Researcher Survey
With the involvement of the university’s lecturers and researchers, MOME’s data science team is mapping how academic staff communicate their research findings and build their personal professional brands, what tools and channels they use for this purpose, and what motivations, challenges, and needs they identify in the process. The trends emerging from the responses will help create a more comprehensive picture of current practices.
Video content
social design
Anyagkutatás- és fejlesztés
immersion and therapeutic digital space
Adattudomány, csillagászat
Anyaginnováció, fenntarthatóság
– who held a data visualisation and physicalisation workshop at MOME
– who held a masterclass in June 2025 at MOME
Data as Experiential Knowledge and Embodied Processes
ModulAItor
In MOME’s AI podcast launched in September, guests explore the opportunities and shifts brought by the new technology, from craft and fashion to data visualisation, interaction design, and the legal and ethical questions it raises. The series is edited and hosted by lecturer and researcher at MOME Dr Brigitta Iványi-Bitter PhD, leading a research project on AI’s impact on cultural heritage.
What role do fashion, visual culture and immersive storytelling play in the age of AI. In ModulAItor’s first episode, Head of the Heritage in Motion Lab Dr Anna Keszeg and Senior Researcher at the Future Care Lab Dr Ágnes Bakk discuss new interpretations of cultural heritage, the allure of the digital world and the ways AI is transforming the future of the creative industries.
Fashion, storytelling and artificial intelligence | ModulAItor Podcast | Episode 1
How is AI influencing research and education, reshaping data visualisation and academic work both at MOME and beyond? Data visualisation researcher Mihály Minkó and architect and lecturer Dóra Szentandrási share their insights, reflecting on what we do with data once it leaves the screen and takes shape within exhibition spaces, in the form of art installations, or even teaching methods.
The impact of artificial intelligence on research and education | ModulAItor Podcast | Episode 2
How can the tradition of hand sewing exist side by side with artificial intelligence? Head of the MOME Fashion Workshop, lecturer, and engineer Judit Benczik draws on decades of experience to reflect on how AI is reshaping fashion design, teaching, and the future of the profession.
The fourth episode explores the impact of artificial intelligence on interaction design. Interaction Design is one of the university’s programmes most deeply involved in applying emerging AI solutions. Head of Programme Tamás Fogarassy discusses where these new opportunities might lead, how AI is reshaping research methods, and how students can prepare not only to adapt to technological change but to help shape it.
The impact of AI on interaction design | ModulAItor Podcast | Episode 4
The fifth episode discusses intellectual property in the age of AI. Where do we draw the line between human authorship and output produced by algorithms, and how can we ensure fair and transparent use? These are some of the questions MOME copyright expert Dr Flóra Gubicz helps unpack in this episode from a legal perspective.
Intellectual property in the age of AI | ModulAItor Podcast | Episode 5
Articles, analyses
The role of data visualisation and storytelling in science communication
As the world of communications becomes increasingly flooded with images and videos,
it is natural that science communication is shifting towards creative solutions as well,
such as data visualisation and data storytelling, to make research findings accessible,
engaging, and digestible for diverse audiences.
How to build a science communication strategy and what are the latest trends in the field?
Effective science communication requires careful planning. Using appropriate language, the most suitable tools and channels, and creating engaging content all contribute to greater clarity. Both practice and research have shown that the digitalisation and visualisation of scientific results are becoming essential tools for reaching target audiences effectively.
How to build a personal professional brand
In academia, producing excellent research is not enough. If findings are not communicated eƯectively, they risk going unnoticed – both within the scientific community and beyond. Building a personal professional brand helps researchers increase their visibility, connect with new audiences, attract funding, and enhance the overall impact of their work.
The role of design in science communication
Science communication increasingly relies on the visual representation of complex messages and data. When a researcher publishes a study full of professional specialised concepts and jargon, the audience remains limited. Yet when that same idea is presented with a clear typographic layout and is supported with engaging visuals – such as infographics, diagrams, or dashboards – it has the potential to reach a far wider audience.
Researchers’ Night
This year, MOME has joined the Europe-wide science festival Researchers’ Night with a host of exciting workshops and behind-the-scenes tours of our studios and labs. Highlights included the Edible Data workshop, where food became a tool for exploring the stories of Lake Balaton; the Pollinator Tour; a guided visit to the Tech Park; insights into AI Mistakes; and the FRUSKA project. The Domesticated Wilderness workshop presented digital visualisations envisioning what the Balaton region might look like in 25, 50, or even 75 years’ time as global temperatures continue to rise, while the related tasting event featured edible wild plants expected to become more common in future landscapes.
New paths, innovative solutions in science and innovation communication, project number MEC_N 149689, was implemented with the support of the National Research, Development and Innovation Office, financed by the tender program with code number MEC_N_24.
