Moholy-Nagy University of Art and Design

Use of Design in Business – Research

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2021 Report
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Research on the CEE region's corporate design maturity
The use of design in business can facilitate strategic development processes, mediate between interdisciplinary teams, and improve business performance. MOME Innovation Center has set the goal to assess the role and future of design in CEE’s largest companies.

International research suggests that there is a strong correlation between a company's business performance and its design maturity. At MOME Innovation Center, we feel it is our task to provide an authentic source of insight into how the attitude of companies towards design is developing and changing, and what results design-oriented thinking is leading to.

This is why we are conducting our corporate design survey for the second time. Last year we conducted the survey Hungary only. This time, however, we are raising the stakes and extending the research to other CEE countries to explore regional differences.

Survey details

How to participate?

  • Participating in the survey will take approximately 10-15 minutes;
  • The survey is for companies in all industries, not just design service providers;
  • The survey questions are aimed at senior management;
  • The questions do not require an in-depth understanding of design. 

Personalized report

In return for your time, we will offer each participant a personalized report on the results of their company, benchmarked against the national average.

Report launch event

We would also like to offer two respondents the opportunity to present their company’s design practices at the launch event of our next report, which is expected to take place in the spring of 2023.

Fill out the survey!

Survey respondents can receive a personalized report! The questionnaire is available in two languages.

Our partners

Portfolio.hu is an online economic journal, the 2022 media partner of the Use of Design in Business research project.

INOVATO Cluster is an association of innovative companies and organizations that have come together to seek synergies and to develop innovations and innovation projects. The role of the cluster is to work with a variety of stakeholders to develop an innovation ecosystem based on shared values.

Hungarian Association of Executives

The Hungarian Association of Executives is the national professional association of executives of companies and institutions operating in Hungary - the only organisation not representing companies but top managers.

The Gdańsk Entrepreneurship Foundation is one of the most important institutions committed to helping to create and develop innovative start-ups as well as micro, small and medium-sized enterprises in Gdańsk. 

HUB Design House

HUB Design House is an innovation club with a human focus, where business leaders, social scientists and creative professionals engage in inspiring, professional discourse. The events of the professional house party series are hosted at characteristic Budapest venues and the current topics are framed by the challenges and social dimensions of corporate organisations.

Design Terminal

Design Terminal is an international innovation agency focusing on entrepreneurial development, who believe innovative solutions lie in optimistic communities.

2021 Report

We asked more than 100 local business leaders how they apply design methods in their company operations and their overall perception of the role of design in business. We present the key take-aways of the study in a report, available to download for free.

Got a question?

If you have any questions or would like to partner with us, reach out!
MOME Innovation Center
Project lead
Adrienn Juhász, B2B Marketing Lead
Email
juhasz.adrienn@mome.hu
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