Baden - Württemberg 70 – Traditionally innovative

Date: 2022.12.14

Innovations from Baden-Württemberg that is celebrating its 70th anniversary this year will be presented in an animation film by the Liszt Institute – Hungarian Cultural Centre Stuttgart in collaboration with Moholy-Nagy University of Art and Design (MOME). The film was created at the initiative of the Institute by the Piros Animation team of MOME alumni, with sponsorship from the Ministry for Innovation and Technology.

The purpose of the animation short is to commemorate the 70th anniversary of the state of Baden-Württemberg, and pay homage to the innovative intellectual products coming from there and imperceptably defining our daily lives such as cars, superglue or windmills. It also sought to raise awareness about the flourishing German-Hungarian economic and cultural partnership going back several decades, resulting in the 20-year vehicle design and mobility collaboration between MOME and Mercedes AG based in the state.

When developing the visual concept, the creators wanted to grasp the rich and diverse array of innovations originating from the state in a playful, at the same time easy-to-understand manner experimenting with novel animation techniques. Starting from German patents from the past, the film takes us through time and space to the present, riding in a Mercedes symbolising the collaboration to the Citadel in Budapest.

The Liszt Institute – Hungarian Cultural Centre Stuttgart has organised several events this year to celebrate the anniversaries, and the film was screened on 1 December 2022 as the final act of these. At the invitation of the Director of the Institute Dr. Dezső Szabó B. the event was also attended by Chief Consul Dr. András Izsák, Chief Design Officer of Mercedes AG Gorden Wagener, Mercedes Exterior Design Director Robert Lesnik and MOME Rector József Fülöp DLA. The film is available here.

Concept owner: Dr. Dezső Szabó B.
producer - supervisor: József Fülöp
creative producer: dr Zsuzsanna Vincze
animation: PIROS Animation (Vivi Hárshegyi, Bence Hlavay, Damján Lazin, Domonkos Erhardt, Barni Tóth-Justh)
project manager: Krisztina Zsömbör, Flóra Szilasi

More news

Ground-breaking vehicle debuted in Dubai

A vehicle developed jointly by MOME and the John von Neumann University can revolutionise urban freight delivery: Moholy-Nagy University of Art and Design (MOME) unveiled a hydrogen and solar-powered vehicle at the climate summit in Dubai. The prototype of three-wheeled, multifunctional transport vehicle, developed through the collaboration of the two universities, was first showcased to the public on 1 December at the UN COP28 climate summit, and was sent to Dubai straight from the developers’ workshop.

The future of the university, the university of the future

What and how can we study at MOME in ten or even twenty years? How can the university stay up-to-date and provide answers to the pressing challenges of the century, and the needs of the future? The Foundation for the Moholy-Nagy University of Arts and Design asked the university community to develop a 21st century education model, the "University of the Future 2025-2045", in line with the international ambitions of the institution, as part of the model change. At the MOME Senate meeting in early December, the programme was approved by the Senate of the University without abstention or dissenting votes, with a 100% approval rate - a reform with such a high level of support has never been seen before in the history of the institution.

In 2023, the Moholy-Nagy Awards went to iconic film director Gyula Gazdag

The 17th Moholy-Nagy Award was presented by József Fülöp to film director, screenwriter, and professor emeritus of the Department of Film, Television and Digital Media of the University of California Los Angeles (UCLA), and art director of the Sundance Filmmakers Lab Gyula Gazdag.

All News