Baden - Württemberg 70 – Traditionally innovative

Date: 2022.12.14

Innovations from Baden-Württemberg that is celebrating its 70th anniversary this year will be presented in an animation film by the Liszt Institute – Hungarian Cultural Centre Stuttgart in collaboration with Moholy-Nagy University of Art and Design (MOME). The film was created at the initiative of the Institute by the Piros Animation team of MOME alumni, with sponsorship from the Ministry for Innovation and Technology.

The purpose of the animation short is to commemorate the 70th anniversary of the state of Baden-Württemberg, and pay homage to the innovative intellectual products coming from there and imperceptably defining our daily lives such as cars, superglue or windmills. It also sought to raise awareness about the flourishing German-Hungarian economic and cultural partnership going back several decades, resulting in the 20-year vehicle design and mobility collaboration between MOME and Mercedes AG based in the state.

When developing the visual concept, the creators wanted to grasp the rich and diverse array of innovations originating from the state in a playful, at the same time easy-to-understand manner experimenting with novel animation techniques. Starting from German patents from the past, the film takes us through time and space to the present, riding in a Mercedes symbolising the collaboration to the Citadel in Budapest.

The Liszt Institute – Hungarian Cultural Centre Stuttgart has organised several events this year to celebrate the anniversaries, and the film was screened on 1 December 2022 as the final act of these. At the invitation of the Director of the Institute Dr. Dezső Szabó B. the event was also attended by Chief Consul Dr. András Izsák, Chief Design Officer of Mercedes AG Gorden Wagener, Mercedes Exterior Design Director Robert Lesnik and MOME Rector József Fülöp DLA. The film is available here.

Concept owner: Dr. Dezső Szabó B.
producer - supervisor: József Fülöp
creative producer: dr Zsuzsanna Vincze
animation: PIROS Animation (Vivi Hárshegyi, Bence Hlavay, Damján Lazin, Domonkos Erhardt, Barni Tóth-Justh)
project manager: Krisztina Zsömbör, Flóra Szilasi

More news

Personal stories, contemporary themes on the runway – MOME Fashion Show 2025

What place do folklore, climate protection, or isolation have on the runway? What does fashion and fashion design mean to Gen Z? How are the centres and peripheries of the fashion industry shifting in the 21st century? These are just some of the questions explored at this year’s MOME Fashion Show through collections reflecting the latest design thinking and a series of special accompanying events.

A shared spirit, different focuses – They are the recipients of the Aurum Futuri Excellence Awards

Two dedicated members of the faculty have been presented with this year’s Aurum Futuri (Gold of the Future) Award: art historian, curator, and lecturer Kinga German PhD, and design culture researcher and aesthetic theorist Ákos Schneider PhD. Both are professionals who believe in the transformative power of design and education, and whose impact reaches well beyond MOME itself. Now in its third year, the Aurum Futuri Award recognises MOME’s most outstanding educators and researchers, highlighting the value they create through mentoring, educational renewal, and research.

Here are the new recipients of the Stefan Lengyel Scholarship of Excellence

Hogyan támogathatja egy tér a közösségeket, hányféleképp lehet egy traumát a fotográfia segítségével képpé formálni? Miképpen vonhatunk be sérült embereket egyszerű tevékenységekbe, egy kis játékkal hogyan csökkenthetjük a kis elsősök szorongását? A válaszokat az ismét a MOME évnyitóján átadott Stefan Lengyel Kiválósági Ösztöndíj nyertesei mondják el munkáikkal: az idei válogatás egyszerre bizonyítja, hogy a design egy gondolkodásmód, amellyel esélyt teremthetünk, és amely nem nélkülözheti a kutatást és a kísérletezést sem.

All News