MOME Explores New Markets with Albert-László Barabási

Date: 2021.01.22

As part of the renewal of the school, MOME is conducting an international market survey. The goal is not only to examine the foreign competitors of the university, but also to seek out new partner organisations and potential future instructors. The work is aided by the internationally recognised network researcher, Hungarian Albert-László Barabási and his team.

Since 2020, the Moholy-Nagy University of Art and Design (MOME) operates in a foundation format. The aim of the foundation maintaining MOME, the Foundation for the Moholy-Nagy University of Art and Design, is to support the development of the institution’s own business model, thereby resulting in the creation of an internationally recognised university brand.

As part of this, a comprehensive international market survey is being conducted with the involvement of the internationally recognised network researcher, Hungarian Albert-László Barabási and his team. In the research, using the toolset of the science of networks, data is used to map out foreign universities successful in the fields of design and innovation which are similar to MOME, along with various patterns and best practices.

Albert-László Barabási is assisted in the analysis and assessment of the data by András Szántó. Based in New York, the Hungarian communications expert has worked on strategy for institutions and brands including the Metropolitan Museum of art and BMW.

‘Without data, a statement is no more than an opinion. Our new research covers an examination of MOME’s competitors, but is more than just that. It helps us understand the most successful institutional models, and define professional focal areas where MOME can be unique and special. In the meantime, it may also help us find new partners and even new potential instructors’, said Gergely Böszörményi-Nagy, president of the Foundation for the Moholy-Nagy University of Art and Design.

In the interest of transparency and to expand community knowledge, the results of the research will be made available not only to the entire community of MOME, but also to the public.

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