Shaping the future of mobility in Budapest
The world-famous German automotive company and the Hungarian university celebrated 20 years of cooperation with a groundbreaking exhibition, SHIFT: Exhibition in two realities. It took place from 27 to 30 October 2022 and offered visitors a truly phygital experience. Walking through MOME’s emblematic spaces and gardens, visitors could not only explore the works of alumni in the form of posters, 3D-printed models, and animations but also digitally observe the individual design concepts through augmented reality. Thus, concept vehicles such as an SUV helping colonists in future Mars mission, or one racing through forest fires caused by climate change could be projected into the garden of the MOME campus, just as well as a virtual replica of a self-driving sports car, or a zero-emission luxury cruiser. This was followed by a brief visit to the Mobility Design Lab, the university’s vehicle design studio. As a closing moment of the exhibition, Robert Lešnik presented the all-electric Mercedes-AMG EQE model and the unique Vision AMG show car, which was brought to the MOME Campus straight from Stuttgart.
We asked the Head of Exterior Design at Mercedes-Benz about the joint program of MOME and Mercedes-Benz, the impact of digitalization on the automotive industry, and the future of mobility. Interview.