The colour trends of 2025 have been created at MOME

Date: 2023.11.30
What will be the trendy colours of 2025? This has been decided by the Intercolor international organisation that has recently held its latest conference at our University. Each year, Intercolor forecasts the definitive colours of the next season with help from creative industry experts from 17 countries. The event coincided with the 60th anniversary of Intercolor’s foundation, and so it held special significance in the history of the organisation.

Intercolor was established in 1963 as a consortium of international experts to bring together professionals from various fields for the purpose of forecasting and defining colour trends. Over the decades, the organisation has become a dynamic hub not only for forecasting colour trends but also for influencing and encouraging innovations in design from fashion and interior design to graphic design, while actively engaging in social responsibility. Trending colours are not just important for the creative industries, but also reflect processes taking place in the entire society.

“What makes Intercolor truly special and unique is that we don’t work to order”, President of Intercolor Marie-Louise Rosholm summarised one of the most important aspects of their operation. “This is a space free of requirements where creativity can soar without limitations. The emphasis is on inspiration and exploration, which brings a breath of fresh air into the monotony of client-driven projects.”

Members of Intercolor arrived from member organisations in 17 countries across Europe, Asia, and the USA to the conference organised this time in Budapest, at MOME. These biannual meetings include free idea sharing-based workshops that are instrumental in developing the colour forecasts for the next season. The team was working on developing the colours of the autumn/winter colours of the 2025 year at MOME between 15 and 17 November. “The Campus was an incredibly inspiring setting, and the environment and the superb organisation gave a huge impetus for our creative activity”, said Marie-Louise Rosholm.

The work process of colour forecasting relies on information sharing. Delegates from all 17 countries present their colour proposals backed by long-term research and shaped by cultural influences. In addition, everyone shares the inspirations they were exposed to in the preceding months, which can also be translated into the language of colours.

“During the half-day workshop, we take time to share our stories, translate our ideas and make sense of our different perspectives. This way, the outcome not only reflects a single mindset, rather it is a synthesis of various viewpoints”, said Suthini Tanangsnakool detailing the process of colour forecasting.

“The sources of ideas can be very diverse, from words and exhibitions to films. These sparks of inspiration lead to visual cues, and the participants can give shape to their ideas, using the colour selection on the table”, explained former president of the organisation Niels Holger Wien.

Intercolor’s manifesto highlights the interactions between colours and society. The organisation refers to itself as a space focusing on cultural sensitivity and social responsibility, where participants observe the feelings, mood, and responses of their respective societies and try to identify the colours representing those. They cite the recent global events as examples, in particular the pandemics, which had a profound impact on the use of colours – as the pandemic was winding down, there was a transition from quiet, calm colours to vibrant, vigorous hues.

The colour palette created at MOME will only be published in the applicable season, and can only be used by the members of the organisation.

More news

Each year, 10 billion plastic pens are discarded worldwide, contributing to non-biodegradable waste that contains harmful chemicals, which can cause health issues if not processed properly. Despite this, coloured markers are indispensable for both schoolchildren and professionals in the creative industries. The pHen, an eco-friendly pen that won the Outstanding Art Award at the 2024 Biodesign Challenge in New York was developed by a student team from the Moholy-Nagy University of Art and Design (MOME) to address this issue. In addition to this accolade, the pHen team also secured a scholarship and an opportunity for an independent exhibition next year.

How will space research change the world 20 years from now? How and what can the universe teach us? These are some of the questions The Jump into the Future! 2024 creative competition of the Moholy-Nagy University of Art and Design asked. Once again, the students presented innovative and exciting ideas for the fourth edition of the competition launched by the Moholy-Nagy University of Art and Design. The winning projects feature concepts such as the Floating Garden, which supports future food production, a space base focused on mining, a terraforming project, and the LifeBubble space habitat.

Moholy-Nagy University of Art and Design (MOME) continues its tradition of providing inspiration to its graduating students by inviting internationally renowned creative industry experts to address the new graduates each year. This year’s guest speaker, Israeli-born American author and behavioural researcher of Hungarian descent Nir Eyal will be speaking at both the Bachelor’s and Master's graduation ceremonies. Understanding and raising awareness of the importance of habits is crucial for the future, as they drive not only our lives but also the economy.
Member of the European
Network of
Innovative
Higher Education Institutions
9 Zugligeti St,
Budapest, 1121