Immersive in-car experience

The project focuses on designing an immersive interactive in-car experience to help parents and children reduce stress during long car journeys. Interactive multiplayer gameplay turns the interior of the car into a play area and passengers into active participants, engaging all of them in the activities and encouraging cooperation between family members during the ride. The phygital prototype incorporates interconnected digital devices (phone + car infotainment system), UX/UI, videos, and an educational storytelling concept. Children can learn about the marine world while traveling to the seaside. A high level of interactivity is achieved with interactions based on phone and car sensors.