Use of Design in Business
We were the first in the region to examine the role of design in the operation of companies. Close to a hundred business leaders visited our university recently to attend the presentation of MOME Innovation Center’s publication on their new design research.
About the research:
To discover how design-driven Hungarian companies are, Moholy-Nagy University of Art and Design Innovation Center ran a survey. We asked more than 100 local business leaders how they apply design methods in their company operations and their overall perception of the role of design in business. We present the key take-aways of the study in the report Use of Design in Business, available to download for free.
Download the research: https://designsurvey.mome.hu
Organising partners: Budapest Business Journal, Menedzserek Országos Szövetsége
MOME has launched English language courses at different levels led by native teachers not just to improve the level of language skills in general but also to teach the vocabulary of the academic terminology, creative fields and the jobs trained at the university.
What does it take for a young designer to be successful? Whether for running their own graphic design or animation studio, founding their own fashion label or working as an employee, future designers need market and entrepreneurial skills to succeed and realise their goals. For this purpose, MOME teachers have developed a course that is unique in the Central Eastern European region, providing students with a business approach specifically reflecting the needs of the creative industries. The Business to Design (B2D) educational programme was created with involvement of prominent professionals and entrepreneurs in the field, MOME alumni, as well as invited international speakers. Its originality lies in it forming part of the curriculum and being a mandatory subject for all BA students.
Battling the effects of global crises that creep into our everyday lives, we may easily find ourselves on a rollercoaster between mounting panic and the impassiveness brought on by a sense of futility. In the face of steadily accumulating challenges, we are justified in wondering how to proceed.