In an era where digital technology often creates a disconnection with the natural world, our research aims to use AR and immersive storytelling as a transformative tool to reconnect individuals with nature. The aim is to integrate interactive, educational AR experiences into natural settings, thereby fostering a more significant connection between individuals and nature. The research approach includes collaborating with nature reserves and conservation areas to embed these AR experiences in real-world locations. The project also capitalizes on location-based games that have been proven effective in encouraging outdoor activity and fostering a connection with the environment, providing a valuable reference point for this AR experience design.

A critical aspect of this research is understanding how AR technology influences human interactions with, and perceptions of, the natural world. The research team aims to investigate whether AR can modify the experience in nature, deepen the connection between humans and nature, distract from direct environmental engagement, or create a novel mode of interaction. By analyzing how individuals perceive and relate to nature before and after the AR experience, we can assess the potential of AR as a tool for environmental education and engagement. The project does not only contribute to our understanding of the human-nature relationship but also opens new avenues for public engagement in nature conservation.