Moholy-Nagy University of Art and Design
From wooden toys to modern media
András Gergő Csizmazia
Media Design BA
In my thesis I do research on how a toy producing firm becomes a world famous media company. I study various innovations, experiments and failures of LEGO from the very beginning of its birth. Apart from that I also include its media functions, important aspects and current role. Finally, I conclude on the present-day position of the company and its impact on society.