Moholy-Nagy University of Art and Design

Thinking with data and in code

Dataism and creative coding as a potential design toolkit

Project overview

Student name

Ágnes Petrucz

Mentor

Antal Lakner

Tamás Marcell

Programme

Graphic Design MA

Degree level

Department

Media Institute

Year of project

2023 - ongoing

For my thesis and master work, I focused on dataism (data-centricity and free flow of information) and the impact of continuously evolving digital technologies on the tools and methodologies of (graphic) design.

The work journal includes personal reflections, theoretical research, and visual experiments, integrating various open-source programming platforms, alternative data visualisation scenarios, outdated and contemporary technologies, and pre-trained AI. Highlighting the relationship between data and materiality, as well as tactility in the cover and inside pages were important aspects.

The publication is structured into chapters and mind maps based on key concepts (e.g., Observation, Data Collection). Each of the 95 images includes descriptions for clarity. The focus of my research is designing with data and exploring the possibilities of creative coding, creating innovative scenarios. Additionally, it contributes to my personal professional growth both technically and theoretically.